مجلة البديل الاقتصادي
Volume 7, Numéro 2, Pages 132-141
2020-12-31

Chinese E-commerce Market Success ;evidence From Taobao



Authors : Siham Gourida .

Abstract

China’s E-commerce market has grown by 50% per year since 2011, and it’s expected to be worth 1 trillion dollar by 2019. Companies looking to sell their products to Chinese customers should seriously consider e-commerce as a viable and cost effective channel to market.In addition the great changes in the economic world has allowed china to develop unique application,C2C Taobao is one of China’s premier customer to customer place established in 2003, which allows small business, entrepreneurs and customers to buy/ sell a variety of goods in China. This paper discusses Taobao marketing strategies, success stories and SWOT analysis and some important lessons that were carried out by Jack Ma to achieve success in this complex world of online trading.

Keywords

China ; E-commerce ; Taobao ; Alibaba

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