The impact of Insurance Digital marketing on marketing leadership. A Case study of Algeria

Abdessamad, Boudi; Tarek, Hamoul; Abdenour, Bouzid

مجلة الأعمال الإلكترونية والاقتصاد الرقمي
Volume 1, Numéro 1, Pages 48-60
2023-06-05

The Impact Of Insurance Digital Marketing On Marketing Leadership. A Case Study Of Algeria

Authors : Abdessamad Boudi . Tarek Hamoul . Abdenour Bouzid .

Abstract

This study aimed to know the role of digital marketing in achieving the marketing leadership in all its dimensions.On this basis, a field study was conducted on a group of staff members of Algerian Insurance Companies operating in the state of Bechar. Sample size (73 individuals) from Algerian Insurance Companies of study, where the data were collected through a questionnaire design, the first part is dedicated to personal data, the second part of the digital marketing tools and the third part of the dimensions of leadership. For this purpose, the statistical program SPSS was used (coefficient of determination, the unilateral pillars), and pointed out the most important results: where the knowledge of the extent and degree of vulnerability of the interrelation of all the methods of digital marketing in achieving marketing leadership