مجلة الإستراتيجية والتنمية
Volume 9, Numéro 3, Pages 123-142
2019-07-31
Ethic Advertising At The Algerian Alternative Medicine Company - The Case From The Standpoint Of Customers
Authors : Dilmi Mostefa . Kourbali Bagdad .
Abstract
This study aims at identifying the actual practices of Ethic Advertising at the Algerian Alternative medicine Company. The researchers used the random sample where 300 questionnaires were distributed in the Mascara, but (225) questionnaires were recovered and only (221) questionnaires were suitable for statistical analysis with a rate of (73.66%). The researcher also utilized the Statistical Package for SPSS program for data entry and analysis of the questionnaire. The study concluded that the evaluate customer trends of the actual practices of Ethic Advertising at the Algeria Alternative medicine Company rise of the Mid level.
Keywords
Ethic Advertising; Alternative Medicine; Algerian.
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