Building brand image through corporate social responsibility Case Study on Mobilis Telecommunication Company | ASJP

دراسات العدد الاقتصادي
Volume 8, Numéro 1, Pages 343-357
2017-01-01

Building Brand Image Through Corporate Social Responsibility Case Study On Mobilis Telecommunication Company

Authors : Hadjer Bouakkaz . Houari Maaradj .

Abstract

The present research seeks to investigate the impact of corporate social responsibility on building brand image in the telecommunication sector; the concept of corporate social responsibility (CSR) has gained extensive consideration in recent years. Nowadays firms are using CSR to build brand image and to establish long lasting relations with its stakeholders. However, the relationship between brand image and corporate social responsibility has not been sufficiently explored .Acase study of leading Telecommunication Company Mobilis was conducted. Hypotheses were developed and all of them were accepted. Results showed that social responsible activities of a firm enhance the brand image.

Keywords

corporate social responsibility (CSR) , brand image, brand equity

The Impact Of Corporate Social Responsibility On Brand Equity - Study Case On Mobilis Telecommunication Company -

Bouakkaz Hadjer . Rahmani Youcef Zakaria .
pages 73-82.

أثر عناصر قيمة العلامة الراعية على اتجاهات المستهلك: دراسة لعينة من مستخدمي علامة موبيليس The Impact Of The Elements Of The Brand Equity On Consumer Attitudes : Study On A Sample Of Mobilis Users The Impact Of The Elements Of The Brand Equity On Consumer Attitudes : Study On A Sample Of Mobilis Users

فاطيمة الزهراء ابن سيرود . فيصل توامي .
ص 40-54.

The Effect Of Corporate Social Responsibility Practices On Mobilis Customer Loyalty: A Study Of Direct Influence And Mediating Effects Through Satisfaction

Kalli Radhia .
pages 203-222.

The Impact Of Corporate Social Responsibility On Brand Equity Via Structural Modeling: A Case Study Of Mobile Phone Users In Laghouat.

Baadj Hachemi . Bouakkaz Hadjer .
pages 28-41.

The Role Of Marketing Vigilance In Enhancing The Brand Of Mobilis In Algeria :(an Opinion Survey Study Of A Sample Of Mobilis Customers)

Madni Ahmed . Mokhtari Attallah .
pages 123-146.