مجلة العلوم الإقتصادية
Volume 10, Numéro 1, Pages 58-80
2015-06-30
واقع التسويق المصرفي في البنوك الجزائرية و أثره على رضا العملاء دراسة ميدانية للبنوك التجارية( العمومية والأجنبية)العاملة في ولاية تلمسان
الكاتب : عتيق خديجة . عتيق عائشة .
الملخص
At the present time banks realize the important role played by marketing activities in the success of its policies and achievement of their goals so that it can’t work accept and only through these activities. This importance gives to the marketing of banking and marketing activities is a result of the conflict and competition between banks in order to continue and hence to survive. This study deals with the fact of the marketing banking mix in public and foreign banks operating in the town of Tlemcen and customer satisfaction with it. The study concluded the need to satisfy the bank client’s and to satisfy the bank client’s and to satisfy their needs and desires, by providing a varied banking services in a manner depends on an effective marketing mix of a dimensions focusing on speed and performance in providing banking services and make them available to clients in the right time and place, with a reasonable price, and inform the various segments of the market about new product and banking services using the deferent promotional mix elements.
الكلمات المفتاحية
Banking marketing, marketing mix, client, client satisfaction.
مقالات مماثلة
Faris Benidir
.
Mohamed Zergoune
.
pages 617-634.
سمير أحمد أبو زنيد
.
شادي ربحي الشريف
.
ص 183-198.
بن خالدي نوال
.
ص 261-276.
