المجلة المغاربية للإقتصاد و المانجمت
Volume 3, Numéro 2, Pages 42-57
2016-09-30

تأثير خصائص المنتج على ولاء المستهلك للعلامة

الكاتب : فاطمة بورقعة . محمد كربوش . عبد الرحمان شنيني .

الملخص

This study highlights the importance of characteristics of the product to consumer brand loyalty to and reverence empirical evidence of the components associated with the product characteristics. Through the purchase of certain signs of sportswear in Algeria by taking a simple random sample of respondents, it was obtained 780 usable analysis case Results Factor analysis affirmative concluded that this concept consists of product related and product not related Consisting of is the price and density distribution and advertising spend and the Celebrity Endorsement.

الكلمات المفتاحية

Product related , price , density distribution, advertising spend, , Celebrity Endorsement ,brand loyalty.