المجلة المغاربية للإقتصاد و المانجمت
Volume 3, Numéro 2, Pages 9-24
2016-09-30

أخلاقيات الإشهار ومدى تطبيقها في واقع الممارسة الإشهارية في الجزائر

الكاتب : ليلى هادف . عبد الرحمان شنيني .

الملخص

This article aimes to examine the ethics of advertising, to get to know the reality of practiced ethics in the Algerian ads from the Algerian consumer’s point of view Through studying the most controversial ethical issues (deception, exploitation of children, women, the promotion of physical life and consumerism) in television advertising , also to get to the effective means to reduce abuses and tune the advertising and protect consumers and competitors from unethical actions done by the enterprises in the field of advertising. the study concludes that the consumers believe that the Algerian advertisments are deceptive and work to promote materialistic life style and consumerism, except for woman and children issues, and gives a number of recommendations such as: The state should deal with the ethical abuses of the advertising by issuing a special advertising law witch illustrates the ethical principles to be adhered to, establishing effective organizations to control advertising in all Algerian advertisement channels and creating consumer protection associations and activating them.

الكلمات المفتاحية

ethics, advertising, ethical issues, Algerian advertisement.