recherches économiques
Volume 6, Numéro 5, Pages 57-70
2011-12-31
السياسات التسويقية في ظل متغيرات اقتصادية عالمية متسارعة
الكاتب : عبد الله الحماد فيصل .
الملخص
In the light of current developments and the intensive competition between companies, as well as the rapid advancement of technology and the trend towards globalization the developing countries are facing many challenges in businesses. Perhaps the most important among these challenges need to focus on new policies which are different, just from the traditional for the time being, in line with the requirements of the global market in order to occupy the position among the world's most prestigious companies. As a result, this research settles the most important international changes which the business establishments are facing, especially the industrial and service provider establishments. The Research has shed light on all aspects of related to marketing policy and in the next phase, guidance has been provided by the experience of Japan.
الكلمات المفتاحية
Marketing policy, Intensive competition between companies, Experience of Japan.
مقالات مماثلة
شوق فوزي
.
ص 760-786.
صالح تومي
.
راضية يختاش
.
ص 36-47.
لخضر ديلمي
.
عيشوش عبدو
.
ص 60-79.
عصماني سفيان
.
عصماني مختار
.
ص 70-83.
لبزة هشام
.
ضيف الله محمد الهادي
.
مهاوات لعبيدي
.
ص 204-223.
