الحوار المتوسطي
Volume 10, Numéro 1, Pages 389-400
2019-03-31
The Technology Innovation To Improve The Purchase Intention Of Algerian Customer –case Study: Condor Brand
Authors : Tahar Nacer . Felleuge Mohamed .
Abstract
This study aims to determine the impact of Algerian consumer perception of technology innovation on his purchase intention. And in order to achieve this purpose, the study population included the customers dealing with Condor brand in Algeria. A survey study was conducted by distributing on a convenient sample of (1500) respondents. The current study concluded that following results: there are statistically significant differences in the purchase intention of Algerian consumers at 0.05 level according to their gender, Age, level of education and to their income. In addition, there is a significant effect at the 0.05 level of technology innovation on of Algerian purchase intention of Condor brand.
Keywords
Perception, technology Innovation, Purchase Intention, the Algerian consumer, Condor brand
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