دراسات العدد الاقتصادي
Volume 10, Numéro 1, Pages 409-419
2019-01-31
Authors : Rayane Amina .
The objective of this study is to reconsider the loyalty behavior of the customers according to the eclectic approach. By trying to propose an abstract model validated empirically in the telephony, mobile market of the operator Orascom Télecom Algeria, this study tries to integrate other variables of a relational nature besides the behavioral variables to apprehend the loyalty either as a purchasing behavior only but also as a behavior of exchange by taking into account its various facets: perceptive, cognitive and conative. Keywords: Eclecticism; Satisfaction; Trust; Commitment; Intention of repurchase; Intention of change; Loyalty.
Keywords: Eclecticism; Satisfaction; Trust; Commitment; Intention of repurchase; Intention of change; Loyalty.
بوسالم أحلام
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عابد يوسف
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ص 117-132.
Yahia Zeghoudi
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pages 74-88.
محمد نذير حاج سليمان
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ص 378-390.
Said Houari Amel
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pages 257-268.
Laidani Ilyas
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Boudissa Ahmed
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Ouarad Housseyn
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pages 166-181.