مجلة نور للدراسات الاقتصادية
Volume 1, Numéro 1, Pages 205-225
2015-12-01
Authors : Abdelkader Meziane . Lakhdar Yahiaoui .
In Algeria and, despite of the growing of service personalization and loyalty, (according to our investigations) has yet linked this notion to the insurance sector as well, the main objective of this work is to verify the impact of the relational approach, across the following dimensions (trust, commitment, satisfaction, customi-zation, quality perceived, and value) based on customer’s loyalty of insurance in Saida. The analysis of the results of different regressions simple has confirmed the existence of significant relation-ship between the quality, value, personalization, confidence, commitment, and satisfaction on loyalty to customers on the other side. Regarding the analyzes of the regression multiple, the results have demonstrated that the factor " personalization " has a significant effect on fidelity.
customer loyalty, personalization, satisfaction, service qualitye, Commitment. value perceived, confidenc
Ameur Oussama
.
Aid Lamine
.
pages 762-774.
Dida Omar
.
Morad Ismail
.
pages 01-22.
Zouambi Djihad
.
Kouache Zahia
.
pages 201-212.
مناد خديجة
.
فيلالي طارق
.
ص 311-326.