Volume 2, Numéro 11, Pages 298-311
Authors : Kara Mostefa-boussena Leila .
The purpose of this paper is to present a writing unit sample about advert description based on Process Writing Approach. In fact, it is a six sessions unit from a critical writing course that counts six units focusing on the techniques and principles of persuasive writing for academic purposes. This unit was implemented with a class of 35 Master 1 learners reading for a MA in English at the faculty of foreign languages during the first term of 2015. The aim was to evaluate whether adopting such an approach in writing about authentic and meaningful topics really fosters learners’ involvement and appreciation of writing and raises their critical thinking and creativity and helps them become better writers. The findings obtained from the formative evaluation rubrics and questionnaire provided some significant value in terms of students’ achievement, improvement and positive attitude towards writing. Students expressed their complete satisfaction with this kind of approach and authentic writing subjects as advertisements that constituted a cut from the traditional writing classrooms.
process-writing ; Evaluation ; Advertisement ; Collaboration ; Motivation