Revue des reformes Economique et intégration dans l’économie mondiale
Volume 12, Numéro 26, Pages 432-448
Authors : َadnane Houssem .
: the objective of this work, is to asses, determine and correct the investment practices in the small/medium enterprises, and to offer an adequate competitive/strategic analysis that assist in the business formation process, and in macro-strategy to organize the small business in efficient way that allow flexible adjustments in case of environmental or market change based on data collection process and benchmarking approach and a suggested efficiency-screening process.
market analysis, diamond model, benchmarking approach, competitive strategy.
عبد الله مايو
حكيم بن جروة
عبد الحق بوقفة