Revue des reformes Economique et intégration dans l’économie mondiale
Volume 12, Numéro 26, Pages 432-448

Small/medium Enterprises Competitive-analysis And Macro-investment Strategy (case Of Algeria)

Authors : َadnane Houssem .

Abstract

: the objective of this work, is to asses, determine and correct the investment practices in the small/medium enterprises, and to offer an adequate competitive/strategic analysis that assist in the business formation process, and in macro-strategy to organize the small business in efficient way that allow flexible adjustments in case of environmental or market change based on data collection process and benchmarking approach and a suggested efficiency-screening process.

Keywords

market analysis, diamond model, benchmarking approach, competitive strategy.