الخطاب والتواصل
Volume 1, Numéro 2, Pages 190-201
2018-12-13
An Analysis Of Phonological Features In The Arabic Discourse Of Print Advertisements In Algeria
Authors : Mebarki Amel .
Abstract
The spread of globalisation and marketing during the last century has triggered the proliferation of advertising genre. Advertising has become a popular field of study approached from different disciplines such as anthropology, sociology, linguistics, literary criticism, and media studies. The present research explores the discourse of advertising in Algerian printed media. It focuses on the linguistic strategies used by advertisers to persuade and manipulate consumers. The study describes and analyses the phonological features of advertising discourse. Hence, the study asserts that the choice of the appropriate linguistic features in advertisement plays an important role in the process of persuasion. Through the current analysis, the author tries to prove that the language of advertising is not randomly done. Yet, the study reveals that the advertising language is a loaded and unique language; a language which is well crafted and designed to achieve advertising objectives of attracting, impressing, persuading, manipulating and enticing consumers into purchasing.
Keywords
advertising language ; arabic ; phonological features ; persuasion
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