دراسات اقتصادية
Volume 12, Numéro 35, Pages 514-520

Le Processus D’achat D’une Voiture Familiale Neuve- Un Eclairage Par Les Modeles D’equations Structurelles The Process Of Purchasing A New Family Car - Lighting By Models Of Structural Equations

الكاتب : Mir Ahmed . Cheriet Salah Edinne .

الملخص

This study focuses on the process of buying a new car. It seeks to verify the role of sustainable involvement in the purchasing process within Algerian families. The main hypothesis of our research was tested with a sample of 210 families. The data was analyzed using structural equation models. The main findings from this study show that identifying the cognitive and / or affective purchase process adopted by family members may be a relevant variable in segmentation and targeting.

الكلمات المفتاحية

Family structure; Decisional process; Sustainable involvement