Volume 12, Numéro 35, Pages 514-520
This study focuses on the process of buying a new car. It seeks to verify the role of sustainable involvement in the purchasing process within Algerian families. The main hypothesis of our research was tested with a sample of 210 families. The data was analyzed using structural equation models. The main findings from this study show that identifying the cognitive and / or affective purchase process adopted by family members may be a relevant variable in segmentation and targeting.
Family structure; Decisional process; Sustainable involvement
محمد الصادق زعيبط