مجلة اقتصاديات شمال افريقيا
Volume 14, Numéro 1, Pages 269-278
2018-08-31

تأثير مواقع التواصل الاجتماعي على جذب السياح حالة الجزائر

الكاتب : علي دحماني .

الملخص

This study aims to show the influence of social media on attracting tourists, case study Algeria.‎ First, the researcher explains both terms; social media web sites and touristic attraction, ‎and then find the relation through marketing implementation that tourism companies apply since ‎the beginning of communication web sites construction down to tourists attraction tourism ‎destination which is Algeria in this study and its breathtaking destinations.‎ Finally, the research got to results of the discussed topic which concluded to even if ‎Algeria has great tourism resources it has a weakness in the given services, so as a substitute the ‎social media web sites can fulfill the emptiness that tourism companies leave through the ‎interaction in web sites which allows companies to improve their services, besides the role of ‎social media websites to in the tourism image clarification on tourism destination to attract ‎tourists.‎

الكلمات المفتاحية

social media, attracting tourists.‎