مجلة الإقتصاد الجديد
Volume 9, Numéro 3, Pages 159-185
BDA helps organizations to acquire new knowledge that leads to business efficiency. This new analytics tools have raised motivation for experts and researchers to study its impacts to business values and challenges. However, studies which help to understand factors towards the applications of BDA are lacking. Especially in Algeria where the application of such analytics tools is an emerging trend despite its importance. This paper focuses on BDA and aims to examine the factors that influence the adoption of BDA in Algerian enterprises. Structured questionnaire was used to collect data from selected enterprises. The major findings of the study indicated that, the adoption of BDA requires the relevant tools and software to extract knowledge “data mining”. In addition, the existence of skills (for analytics) and the level of development of digital area in our country will undoubtedly encourage the use of such techniques.
Analytics ; Big data ; data mining ; Algerian enterprises
إبراهيم سالم ياسمينة