مجلة الإقتصاد الجديد
Volume 3, Numéro 2, Pages 7-24
2012-12-01
دور التسويق الدولي في تنفيذ خطة التنمية الاقتصادية في دولة الكويت: الفرص والتحديات
الكاتب : عبد الله الحماد فيصل .
الملخص
The research on "International marketing", which is under study, is one of the main subjects of interest of various countries. It is getting attention in those countries which have ambitious development plans and want to attract major international companies, attract foreign direct investment to develop its infrastructure. The State of Kuwait is also seeking in introducing the latest technology and its awareness, along with rehabilitation of the national cadres in order to implement the national plan for economic development. There is no doubt that the rapid developments in various fields to implement programs of economic reform and development plan is an extremely difficult issue in light of the intensity of competition between different countries, especially in attracting the latest means of superior technology which requires a marketing plan according to the nature of the stage of the changes in the region and the world. It is important to check all indicators related to global competitiveness, knowledge and reality and the geographical location of the State of Kuwait, in order for the decision-makers to focus on those indicators that need more support, as well as focus on those indicators that have comparative advantage. Therefore, that research clarifies that "marketing" in common sense, does not mean buying and selling, but actually "marketing" means the expansion of new development projects aimed at stimulating the economy, increasing growth rates, and contributing to enrichment of the diversity of trade. Marketing also means attracting new investment, create jobs to accommodate a variety of distinctive competencies in the job market. The successful marketing requires a healthy environment in the legal terms, so the State of Kuwait needs to change some legislation to suit the modern development in the process. Global marketing must therefore accelerate the development of a marketing plan which should be strong and distinct for all the vital sectors and institutions, both private and public, and to bring them together to achieve the development in targeted economic development plan of the State. The research has shed light on the overall aspects of the essence of marketing and requirements of the basic infrastructure necessary for the marketing of the development plan. The research has also shown the importance of review of indicators of competitiveness of the State of Kuwait within the framework of the Global Competitiveness Report to see the reflection on the results of the national economy. The research points out to the importance of marketing in support of cooperation between the Arab countries, particularly the GCC countries within the framework of the GCC common market. The research also shows the main obstacles that hinder the development of marketing in Kuwait, as well as shed light on the reality of indicators of competitiveness and the role of marketing in the polarization of the latest means of technology which Kuwait requires in executing its development plan. On the other hand, the research has highlighted the most important challenges facing the State of Kuwait for transition, mainly based on oil as a source of income, to a diversified economy sources able to compete in the global economy for the twenty first century. So, the State has exerted its efforts to bring about structural changes in the structure of the economy and the national community in order to create the appropriate environment for interaction with the developments of the current situation. On this basis, the discussion dealt with the concept of international marketing and characteristics, as well as reviews the challenges facing the State of Kuwait and how to address those challenges to benefit from the various channels of international marketing in implementing the economic development plan. It further explained the locality of the State of Kuwait in the map of global competitiveness to know the strengths and weaknesses of the evidence of the national economy. The research finds the key findings, and a number of proposals that the researcher deems necessary to activate all marketing channels to contribute to implementation of the plan of economic development in Kuwait.
الكلمات المفتاحية
التسويق الدولي .التنمية الاقتصادية . لكويت.
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