مجلة معهد العلوم الإقتصادية
Volume 20, Numéro 2, Pages 318-341
2016-12-04
L’impact Du Modèle D’affaires électroniques Sur La Compétitivité De L’entreprise
Auteurs : Sabrina Ferdi .
Résumé
The concept of e-business model is presented as a tool of strategy’s reconfiguration; it is a model where the company operationalizes its strategy in order to create a value to its customers, then to distribute this value in web sites and web-stores. To face the pressure of the competition of the e-market, the company invests a lot in its business model because it makes company’s strategy operational and in a same time improves its competitiveness. For this reason, the company innovates perpetually by improving its value relatively to others actual or potential competitors.
Mots clés
e-Business model, competitiveness, innovation, value, e-commerce.
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