مجلة الحكمة للدراسات الاعلامية والإتصالية
Volume 2, Numéro 4, Pages 33-54
2014-11-05
رؤية نقدية حول تطبيقات التسويق السياسي
الكاتب : أحسن خشة .
الملخص
Abstract: The subject is in general a critical review based on the characteristics related to the current political applications in the countries politically developed. It's obvious that the most noticeable drawback of the change happening in the concept of political participation of citizen, who becomes a political consumer and able to be influenced to serve political objectives, besides, the effects of political advertisement took an attack direction, and exploit the receiver weakness towards the attraction of picture in order to fulfill their aims as much as possible , moreover the role of political debates which becomes more decisive for the sake of support of people to one political candidate in their election competition. Spotlighting political marketing disadvantages allow us benefit from the political experience and its advantages prevent drawbacks.
الكلمات المفتاحية
التسويق السياسي، وسائل الإعلام، رؤية نقدية
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