مجلة الحكمة للدراسات الاعلامية والإتصالية
Volume 2, Numéro 3, Pages 23-44
2014-04-04

مقال حول اقتصاديات المعلومة في ظل تطور تكنولوجيات الإعلام والإتصال

الكاتب : محمد بوعليت .

الملخص

Both significant improvements in means of communication and technology have influenced the circulation of ideas and information over the world, technological revolution in the last decades of the 20th century and the beginning of the 21st century, information have taken a great importance known as the digital society. Today, information are produced in laboratories by specialists. Their aim is to find permanent consumers ready to pay for getting more information at any moment. It is the era of information marketing. The success of this operation depends on many factors such as developed means of technology, well formed specialized human resources; in addition to a market and this is known as information economics. Throughout history, human societies witnessed a great evolution in economy: agriculture , industry and then commerce. These three samples can be found in Europe. For instance, agriculture in Spain, industry in France and commerce in England. But the huge development in the field of industry, since the renaissance era till today technological explosion, resulted in the quantitative and qualitative competition between the great companies. Nowadays, each country is building its economy on the resources it possesses: either in agriculture, industry or trading like U.A.E for example. It’ s strategic geographic situation has made it a crossing-center for Asia’ eastern south countries, such as China, machandise. The fourth phase of evolution, then, is information economy. Companies are investing in this field and their activities get a source of income on which the economy of countries is built. For instance, the exclusive broadcast of football championships during which advertisements about different products can be seen. This is due to the fact that media went in contract with companies who sponsored the broadcasting operation. In this case, the viewers around the world turn to consumers who may look for the advertised products in markets. Thus, information get a beneficial source in all fields.

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