التسويق الاسلامي كمنهج ابداعي

بسدات, كريمة; بوطغان, محمد عبد الرزاق

Revue Les Cahiers du POIDEX
Volume 3, Numéro 2, Pages 115-126
2014-09-30

التسويق الاسلامي كمنهج ابداعي

الكاتب : بسدات كريمة . بوطغان محمد عبد الرزاق .

الملخص

The marketing theory is based on the Islamic orientation or Islamic philosophy as a innovation methodology based on a set of new foundations compared to the current marketing but it is in fact a combination of modernity to adopt new thought of theoretical or applied and compatibility with the Islamic rules based on the ethics of the Islamic religion, which guarantees to keep up the rights and duties between the economic operators in the format of solidarity and cooperation. This research shows that if there is a need to establish an Islamic theory of marketing by focusing on, first: how the current theory applied in East Asian countries such as Indonesia, Malaysia, Singapore, and secondly: Trying to adjust the real Islamic marketing theory focusing on references, terminology, concepts and proposed models.