دراسات اقتصادية
Volume 4, Numéro 3, Pages 48-68
2017-12-24
أثر التسويق الداخلي على الالتزام التنظيمي للعاملين في جامعة قسنطينة 2
الكاتب : Bouchelouche Abdelhalim . Merdaoui Kamel .
الملخص
This study aims to identify the extent of the impact of internal marketing on organizational commitment in the Algerian university. In order to achieve this objective, we made a field study at the University of Constantine 2, where we witnessed the reality of the internal marketing and organizational commitment in this university, as well as studying the relationship between them through a questionnaire that was distributed to a sample of the staff, the reached results shown the weak application of internal marketing in this organization and the average level of organizational commitment to the staff of this University, the results also indicated the existence of a relatively strong and significant relationship between internal marketing and Organizational Commitment.
الكلمات المفتاحية
Internal Marketing, Organizational Commitment, Affective Commitment, Continuance Commitment, Normative Commitment.
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