مجلة الإبتكار والتسويق
Volume 1, Numéro 1, Pages 41-54
2014-01-15
أثر التسويق البيئي على الأداء التسويقي للشركات الصناعية
الكاتب : الرحيمي سالم أحمد .
الملخص
The study aimed at identifying the impact of adopting the environmental marketing activities on the marketing performance of industrial firms in AL-Hassan city (Irbid) in Jordan. The study involved a survey of 100 employees' attitude to 3 specific indicators of marketing performance: profitability, market share, and the perceived relationship between price and cost. The results show a positive impact of implementing the environmental marketing activities on all performance indicators, and determine the market share as the most effective one.
الكلمات المفتاحية
environmental marketing, social marketing, green marketing, and performance.
مقالات مماثلة
خالد قاشـي
.
عثمان ليلى
.
ص 171-185.
محمد خير سليم أبو زيد
.
محمد عواد زيادات
.
ص 34-52.
علي حدو
.
جميلة الجوزي
.
ص 209-225.
