مجلة الإقتصاد و المجتمع
Volume 6, Numéro 6, Pages 21-35
This study aims to discern the impact of creating and triggering new Banking Products and Services on the shareholders equity. The researcher selected Shabab Product that provided by the Arab Bank of Jordan in 2005. The Bank had implement an advanced marketing strategy to market this product for the Jordanian Citizens who are between 18-35 years. The results of the study were that, the shareholder equity increased in the end of 2005, and the net income also has increase.
Marketing strategy, Bank, Shareholders