مجلة الإبداع
Volume 7, Numéro 7, Pages 22-33

الاتصالات التسويقية الحديثة عبر الشبكات الاجتماعية: الفيس بوك نموذجا

الكاتب : حدوش منير .

الملخص

This study aims to highlight the importance of social networks through the fundamental aspects of marketing communications via social networking sites, facebook will be taken as example and its marketing means. this study informed us about the huge participation of the users on Facebook, as well as the possibility of creating a facebook page to the company or the concerned brand on this site, there is also the possibility of publishing on the wall of this page all what these companies want to inform their customers (photo, videos and public opinion poll) as well as the facility of advertising products, services and ideas via this private site through the link Facebook Ads.

الكلمات المفتاحية

Marketing Communications, Social Network, Facebook