مجلة الرسالة للدراسات الإعلامية
Volume 8, Numéro 2, Pages 136-148
2024-06-30
Youtube As A Promotion Tool For Adventure Tourism In Algeria - Analysis Of The Content Of The Series "our Desert Is Global 2023" By Vlogger Khoubib Kowas
Authors : Abache Layachi . Lazar Samira .
Abstract
The present study aims to analyze the effectiveness of using the YouTube platform as a tool to promote adventure tourism in Algeria. The focus is on the content of the travel vlogger “Khoubaib Kowas” in the tourism field. The descriptive approach was adopted to analyze how Khoubaib’s content on YouTube contributes to promoting adventure tourism in Algeria. A content analysis form was employed to collect data from a sample of seven videos, the study yielded important results indicating the necessity of employing modern filming techniques and controlling them, using appropriate language, and focusing on interactive artistic methods and templates to highlight elements of adventure tourism, such as exploring the environment and nature, physical and sports activities, and cultural immersion, to achieve effective promotion.
Keywords
Adventure tourism ; Algeria ; Khoubib Kowas ; Promotion ; YouTube
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