مجلة الإدارة والتنمية للبحوث والدراسات
Volume 13, Numéro 1, Pages 733-749
2024-06-01
The Impact Of Firm Generated Content On Tourist Attitudes:study On Instagram Account @azhotels
Authors : Mahrez Faiza . Boudriche Zohra .
Abstract
Online tourism content plays a pivotal role in shaping tourist attitudes, and firm-generated content has become a common tool allowing firms to build,ensure, and enhance their relationship with their target market. This study aims to analyze the influencial relationship between firm-generated content dimensions and tourist attitudes dimensions. The study confirms that informative,credible,and entertaining content has a significant positive effect on the emotional component; on the other hand, the study suggests a non-significant impact of firm-generated content with its three measurements on the behavioral component. The results of this study can help academics and marketers better understand how firm-generated content impacts tourist attitudes in the luxury hotel industry.
Keywords
firm-generated content; tourist attitudes; Instagram marketing.
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