التكامل الاقتصادي
Volume 12, Numéro 1, Pages 405-420
2024-03-31

Entrepreneurial Orientation And The Innovation Performance Of The Algerian Start-ups “the Mediating Role Of Social Media And Absorptive Capacity”



Authors : Atallaoui Zakaria .

Abstract

This study tries to shed light on the Entrepreneurial Orientation mechanisms that enhance innovation performance within an Algerian context, relying on the statistical analysis employed by the data extracted from a questionnaire. Results indicate a positive and significant impact of entrepreneurial orientation dimensions, namely Innovativeness, Risk-taking, Proactiveness, Autonomy and Networking on innovation performance, with a mediating effect from absorptive capacity and the use of social media platforms

Keywords

Entrepreneurial Orientation; Innovation Performance; Absorptive Capacity; Social media platforms, Start-ups

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