التكامل الاقتصادي
Volume 12, Numéro 1, Pages 359-372
2024-03-31
The Impact Of Electronic Marketing On The Promotion Of Tourism Services In The Directorate Of Tourism And Handicrafts Of The State Of Tlemcan
Authors : Tari Nesrine . Ouahrani Abdelkrim .
Abstract
The objective of this study is to highlight how electronic marketing influences the promotion of tourism services in the Directorate of Tourism and Handicrafts of the Wilaya of Tlemcen. The study used the inductive approach through statistical description and analysis tools, drawing on the questionnaire as a tool for gathering information and analyzing it using the statistics program of imb spss. According to the study of 210 individuals, electronic tourism marketing plays an important role in the provision of tourism services, and the results have also validated the link between e-tourism promotion, distribution, security, privacy and the provision of tourism services.
Keywords
Electronic Tourism Marketing, E-Tourism, Tourism Marketing Mix, Tourism Services, Tourism Agencies.
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