دراسات اقتصادية
Volume 18, Numéro 1, Pages 141-151
2024-04-06
Digital Marketing In The Age Of Ai: View Global Experiences
Authors : Guidoum Sihem . Saadi Elkhansaa .
Abstract
The convergence of artificial intelligence and digital marketing is important in today's business world. the study features case studies involving prominent entities including Netflix, Alibaba, Starbucks, and JP Morgan Chase, offering tangible examples of how AI disruptively transforms content recommendations, fashion retail, consumer insights, and copywriting practices to amplify user encounters and yield tangible business results. In summation, the research emphasizes the profound influence of AI on the landscape of marketing, By harnessing the capabilities afforded by AI, businesses can establish more profound connections with their clientele, optimize operational strategies, and enhance the effectiveness of their marketing efforts.
Keywords
Artificial intelligence ; Digital marketing
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