افاق للعلوم
Volume 9, Numéro 2, Pages 267-280
2024-03-15

The Modern Communication Technology And Its Role In Strengthning Public Relations (university Of Djelfa)

Authors : Khalil Elaguab . Nicolas Garcia .

Abstract

The study aims to acknowledge the role of communication technology in strengthning public relations at Ziane Achour University - Djelfa - as we seek to collect as much information about the reality of the use of communication technology at the university and the extent of its impact on public relations at the university, hense we used the descriptive method and relied in this study on the following tools: Observation, interview and questionnaire as tools for data collection: Observation, interview and questionnaire as data collection tools, the sample of our study included 48 respondents working at the university as administrative staff, and the study was limited to the departments affiliated to the faculties only.

Keywords

 Modern communication technology ;  public relations.