المجلة الدولية للاتصال الاجتماعي
Volume 10, Numéro 4, Pages 811-825
2023-12-31

The New Investment Trends Of Digital Companies In The Metaverse World

الكاتب : براهيمي يوسف .

الملخص

In this study that we have prepared, we discuss the way in which companies specialized in the field of information and communication technologies can invest in this space (metaverse), which appears to be newly emerging and emerging, as investing in such spaces is like an adventure that can be embodied, i.e. success and vice versa. In other words, will these investment initiatives be popularized and popularized by the current societies, given that this virtual environment is for the first time relied upon to meet the new, growing needs and goals of the members of these societies away from the real reality? The study will also address the new ambitions that these companies rely on based on the huge financial envelopes allocated in this framework to achieve them compared to the tangible reality.In addition, we will present the most important jurisprudence exerted to create digital environments suitable for this new born (Metaverse), as well as the leading global digital agencies in the field of design for such smart environments that are different from the physical reality.

الكلمات المفتاحية

Metaverse - investment, digital field, smart media, content industry