Revue de Recherches et Etudes Scientifiques
Volume 18, Numéro 1, Pages 848-872
2024-01-14
Ict As A Tool Of The Internal Communication Management: A Factor Of Cohesion Or Digital Discrimination? Case Study: Intranet Usage At The Tunisian Public Company
Authors : Habib Labidi .
Abstract
In this article, our scientific concern is to find out how the Tunisian Post Office, a public company, can take advantage of the introduction and use of ICT (Intranet) in communication management, without this choice being a source of discrimination and undermining the company's internal climate ? Results pointed out that ICTs, and in particular intranet represent a good tool among other ones (74%), that facilitates interactions and serves as a motivation and integration matrix of cohesion. But intranet is not accessible to all, being limited and unequal (86%) it is rather a source of discrimination that alters the atmosphere inside the enterprise. In this trend, one should beware of « technicity myth » as the means itself cannot create any dialogue. This depends on other factors inherent to internal communication, a project, a shared culture…etc.
Keywords
Information and Communication Technologies ; Management ; Internal communication ; Organization
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