مجلة بحوث الإدارة والاقتصاد
Volume 5, Numéro 4, Pages 744-760
2023-12-31

Specialized Mass Media And Media Education On The Sustainability Of Environmental Action Conceptual Reading From The Perspective Of Functional Constructivism

Authors : لبار الطيب .

Abstract

It is known that the book “Silent Spring” by the American thinker "Rachel Carson" talked about the pollution of the entire human environment with substances that have an amazing ability to cause harm. The dangers described threatened people as much as they threatened the planet Earth. Was this manifested in the media in a responsible manner? And my functionally? ..., The concept of mass media from the constructivist-functional perspective indicates that it is an institution of social action and socialization. It is part of a socio-cultural system that supports structurally in interpreting daily events that concern and serve society despite its diverse and different references.

Keywords

Mass media; media education ;sustainability ; environmental action ; functional constructivism.