مجلة بحوث الإدارة والاقتصاد
Volume 5, Numéro 4, Pages 56-65
2023-12-31

Metaverse Marketing For Businesses: Trends, Strategies And Issues



Authors : Benzerara Amina . Belkhiri Radouane .

Abstract

Metaverse marketing is the new trend for businesses. As the web shifts to 3.0, marketing is also changing. This paper aims to discuss how metaverse can revolutionize the brand strategy, and to identify some business opportunities that can be developed in this new paradigm. This study concludes that Metaverse will require companies to review their marketing strategies. Although this new trend raises several questions about privacy and security in the Metaverse, It makes sense to consider the reorientation of its strategy now and prepare for change.

Keywords

metaverse ; marketing ; businesses

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