مجلة المنتدى للدراسات والابحاث الاقتصادية
Volume 7, Numéro 2, Pages 514-524
2023-12-31
Measuring The Internet User Behavior On Social Media Platforms : Case Study Of Algeria
Authors : Samir Berkani .
Abstract
The aim of this study is to measuring the internet users on social media platforms of the Algerian consumer by revewing concepts of social media , their History definition and Typolgies and reality of social media in Algeria through staistics of catogories that use Social Media platforms .A sample of Algerian was collected Via Internet by Email and Social networks , The sample size was 123 individuals overs 20 yeras . The discriptive and analytical method was used to obtain satistical Data by using Questionnaire and Excel Table to analyse respons by table and graph . In order to explain the internet users behavior The factorial Correpondent Analysis ( FCA) was conducted to measure the likns and independence between Two Variables (The Adverting impact and the Verifing information) through the contengency Table when we proced to transform Qualitative variables to A Matrix . The result of The study was sigificant when we obtain strong links and independence between two variables
Keywords
Internet Users ; Social Media Platforms ; Consumer behavior
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