افاق للعلوم
Volume 9, Numéro 1, Pages 73-88
2024-01-08

Digital Transformation Of Customer Experience: An Empirical Analysis Of Post Office Bejaia-liberte Users

Authors : Gani Nassima .

Abstract

This paper examines the impact of digital transformation on Algeria Post's customer experience. The results suggest that the digitization of Algerian postal services has had a positive impact on customer experience, offering greater options for accessing their accounts. Online services are widely used for financial transactions, but some services have relatively low usage. Users consider digital access to offer significant benefits in terms of time savings and convenience, but cost savings are not considered a major advantage. It is important for Algeria Post to continue investing in digital solutions to improve customer experience and offer more efficient and convenient services.

Keywords

 Digitization ;  Bejaia post office ;  Customer experience