مجلة دفاتر اقتصادية
Volume 14, Numéro 2, Pages 71-82
2023-12-30
Web-marketing And Electronic Marketing: New Challenges For The Company / Customer Relationship
Authors : Bouri Nassima .
Abstract
Résumé: The purpose of the article is to explain the interests and challenges of the “Marketing Communication” function, which represents a means of creating added value to the various main economic players in commercial and marketing activities: companies, investors, customers, suppliers, financial and banking institutions, and the media. Communication is therefore an essential aspect of marketing, which complements the strategic work of marketing. The aim of the work is to clarify the difference and the relationship between communication and marketing, it emphasizes the tools and issues of marketing communication, the typologies of communication, the issues, the levers, and the management of "marketing" which allow communication and commercial transactions on the Internet to be promoted and an offer (products or services or ideas) to be promoted using information and communication technologies and the Internet economy.
Keywords
Keywords: Marketing, Marketing mix, Communication, E-marketing, Web-marketing. JEL Classification: M31, H44, D83, M31, L63.
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