مجلة طبنـــة للدراسات العلمية الأكاديمية
Volume 6, Numéro 2, Pages 1681-1692
2023-12-27

The Image Of Women Entrepreneurs In Cinema Between Leadership And Monopoly, International And Arab Visual Models

Authors : Djerboua Houdaifa Mouhamed Al Amine . Belhouari Hadj .

Abstract

This study aims to find out how the film business conveys the image of an entrepreneurial woman in her professional field, through the analysis of a group of films that dealt with the stories of women's empowerment in the field of entrepreneurship globally and in the Arab world, this study reached a set of results, the most important of which is that artistic production in the Western world is much larger than Arab productions, in addition to Western textual jurisprudence in the process of conveying the real picture of the difficulties of women entrepreneurs away from the dramatic atmosphere prevailing in our local worlds, not to mention the stereotypes that haunt women in reality, which are conveyed in an ugly way in dramas

Keywords

women entrepreneurs ; cinema ; women empowerment ; entrepreneurship