أبحاث إقتصادية معاصرة
Volume 6, Numéro 2, Pages 375-392
2023-10-31

The Role Of Digital Marketing In Achieving Customer’s Satisfaction: A Study Of A Sample Of Private Banks In Algeria



Authors : Guerfa Ahlem . Bezgrari Abla .

Abstract

The aim of this study is identifying the role of digital marketing in achieving customer’s satisfaction through its five dimensions: attraction customer, communication with the customer, customer’s engagement, learning on the customer and customer’s retention, private banks in Algeria was chosen to conduct the trials, to do so a survey has been used to data collection, where 127 questionnaires were distributed to customer’s of the studied banks. Statistical analysis has been realized using spss 20 software. The results revealed that digital marketing in its five dimensions has a role in achieving customer satisfaction in private banks in Algeria.

Keywords

Digital Marketing ; Customer’s Satisfaction

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