مجلة بحوث الإدارة والاقتصاد
Volume 5, Numéro 3, Pages 492-510
2023-09-10
Successful International Experiences In Regional Marketing To Improve The Attractiveness Of Touristic Cities And Places
Authors : Banchouri Aissa . Messaoudi Houssam .
Abstract
In light of global trends, this study aims to determine the extent of real activation of the touristic marketing concept in the field of territory marketing; Where the latter are exposed all over the world to fierce competitive pressures in order to promote them as touristic brand, so we analyze some international case studies in the field of branding for marketing places and tourist destinations, and compare them to their Algerian equivalents in terms of researching the literature, terminology, techniques, and means, case studies, conceptual studies, comparative studies, and analytical studies. We concluded that there is a significant disparity in the theoretical rooting of concepts and frameworks used in the studies, which affected the variance in the results of field or experimental studies or case studies, prompting us to recommend a comprehensive review of the literature and topics, as well as giving it a deep theoretical character.
Keywords
Brand ; Urban Marketing ; Territory Marketing ; Algerian touristic Image
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