مجلة البشائر الاقتصادية
Volume 9, Numéro 2, Pages 734-746
2023-08-31
Optimising Supply Chain Management In The Context Of E-commerce In Algeria: Jumia's Perspectives And Best Practices
Authors : Tabet Derraz Imane .
Abstract
According to the annual report of the UN Conference on Trade and Development (UNCTAD), Algeria has risen 29 places in the global e-commerce rankings. Our study focuses on the development of supply chain management (SCM) within Algerian e-commerce companies, using Jumia as an example. This last effectively implements the three essential SCM flows: physical flows, information flows, and financial flows. To maintain competitiveness, the company relies on technological integration, collaboration with partners, sustainable management, and data analysis. Optimizing stocks, well-organized warehouses, and data-driven decision-making are among the best SCM practices at Jumia. These approaches aim to maintain its leadership in the Algerian e-commerce market while enhancing the customer experience.
Keywords
E-commerce, SCM, logistics, Jumia, Algeria.
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