مجلة الإبتكار والتسويق
Volume 3, Numéro 3, Pages 11-29

التسويق الابتكاري أداة للمنافسة في الأعمال -دراسة حالة مؤسسة كوندور-

الكاتب : نجوى سعودي . رابح بوقرة .

الملخص

Innovation has become an urgent case in the business world in order to survive, From it’s Kind Innovation Marketing. This study aims to examine the Innovative Marketing capacity of the Algerian Condor Entreprise, and how it relates to competitive advantage. The reliance was on a questionnaire to collect data on the subject, where we were giving a number of notes that will benefit the organization and strengthen its competitive standing.

الكلمات المفتاحية

Innovation Marketing, competitive advantage Condor.