المجلة الجزائرية لبحوث الإعلام والرأي العام
Volume 6, Numéro 1, Pages 318-329
2023-07-17
The Role Of Public Relations In Crisis Management; A Comparison Between Turkey And Jordan During The Coronavirus
Authors : Alakal Shorouq .
Abstract
This scientific study aims to reveal the effectiveness of electronic public relations in managing the corona crisis of the Jordanian and Turkish Ministry of Health, as the country has lived through a phase of fear in the period of the spread of the corona pandemic, which prompted the Jordanian and Turkish Ministry of Health to be keen on the health crisis through Twitter, in which we relied on the method of content analysis and content analysis tool, analyzing a sample of the publications of the ministry of health. One of the results reached is the reliance the activities adopted, namely preventive measure as well as awareness campaigns, while the main actor in the management of the epidemic is the Minister of health and the official spokesperson, as well as relying on the media strategy in its management
Keywords
public relations ; Crisis Management ; corona crisis ; Twitter
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