التكامل الاقتصادي
Volume 11, Numéro 4, Pages 591-606
2023-06-15

Measuring Customers’ Satisfaction With The Marketing Mix In Participatory Banks A Field Study Of A Sample Of Algerian Participatory Banks)



Authors : Chenni Talia . Reguig Mohamed Khalifa . Mehor El-hadj M’hamed .

Abstract

A study aimed at monitoring customer satisfaction with various elements of the marketing mix (product, price, place, and promotion) of Participation Bank was conducted since its launch in Algeria in 2018. To answer the research question, 81 clients completed questionnaires to examine study variables. The questionnaire data was analyzed with SPSS, using statistical methods to achieve the study's objective. As a result of the study, it was concluded that the participating banks in Algeria have high levels of customer satisfaction, with the following marketing elements: The customers of the participating banks are satisfied with the prices of their financial products and the methods of promoting these products and the products offered by the participating banks and the methods of their distribution, as the satisfaction rate reached more than 80%.

Keywords

Marketing mix ; Participatory Banks ; Customers’ Satisfaction

Les articles similaires

قياس رضا زبائن البنوك التجارية الجزائرية لجودة الخدمة المصرفية المقدمة دراسة ميدانية Cpa, Bna, Bba Measuring The Satisfaction Of Customers Of Algerian Commercial Banks With The Quality Of Banking Service Provided , A Field Study "cpa , Bna, Bba"

أولاد حيمودة عبد اللطيف .  شنيني عبدالرحيم .  علماوي أحمد . 
ص 342-360.

واقع تطبيق عناصر المزيج التسويقي الموسع في تسويق الخدمات السياحية تحليل آراء زبائن وكالة مطارة تور للسياحة والأسفار- القليعة –تيبازة The Reality Of Applying The Elements Of The Expended Mix Marketing In Marketing Tourisme Services Analyzing The View Points Of Matara Travel And Tourism Agancy's Customers -kolea–tipaza

بن سحنون سمير .  خليفي أمينة . 
ص 328-347.

أثر أخلاقيات المزيج التسويقي على رضا المستهلك - دراسة عينة من مستهلكي مؤسسة براندت The Impact Of Marketing Mix Ethics On Consumer Satisfaction - Study Of A Sample Of Brandt Company Consumers

بساس حسين . 
ص 251-268.

The Impact Of Services Quality On Customer Satisfaction In Banking Institions –study Of A Sample Of Private Banks’ Customers In Jijel

Boukrika Rafika .  Zabat Sami . 
pages 840-854.

المسؤولية الاجتماعية ودورها في تحقيق رضا الزبائن في ظل جائحة كوفيد-19 - دراسة ميدانية لعينة من زبائن شركة موبيليس مدينة البليدة - Social Responsibility And Its Role In Achieving Customer Satisfaction In Within A Covid-19 Pandemic - A Field Study Of A Sample Of Mobilis Customers In Blida -

بسطامي فتحي .  شرقي مهدي . 
ص 20-38.

Formats de citation