مجلة أبحاث ودراسات التنمية - Revue Recherches et Etudes en Développement -
Volume 10, Numéro 1, Pages 620-634
2023-06-10
The Healthcare Marketing And The Characteristics Of Hospital Marketing.
Authors : Dahmani Hadjer . Tadj Meziane .
Abstract
Effective marketing requires meticulous planning and consistent execution. This is why many businesses use new techniques and tools to stay on top. Hospitals and other healthcare organizations need to understand their audience's needs and requirements in order to effectively market to them. These principles are increasingly vital as hospitals incorporate them into their daily operations. The purpose of this study is to identify the most prevalent beliefs and dominant ideas about healthcare marketing by focusing on the characteristics of hospital marketing: 7P'S of the hospital marketing mix, "Business to Business" or "Business to Consumer", and the triangle of hospital services marketing.
Keywords
Healthcare Marketing ; Hospital Marketing ; Hospital Mix Marketing ; B2B & B2C ; Triangle of hospital services marketing
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