The Determinants of Green Consumption: A Theoretical Exploration and a Model Proposal | ASJP

دراسات اقتصادية
Volume 2, Numéro 4, Pages 1015-1036

The Determinants Of Green Consumption: A Theoretical Exploration And A Model Proposal

Auteurs : AYOUN Souheila,


With the emergence of the Green Trend, there are many researches studying the factors that influence green consumption behavior. This research comes to consolidate these scattered determinants, in the same variable named the "Green Orientation" with its four main dimensions: cultural, social, environmental and economic. To do so, a theoretical analysis of the existing literature has been adopted in order to propose a global model of green consumption behavior.

Mots clés

green consumption, determinants of green behavior, green attitude, green purchase intention.

Titre de la revue
دراسات اقتصادية
Online ISSN
  • Economics and Econometrics
  • Finance
  • Accounting
  • Business and International Management
  • Management Information Systems
  • Management of Technology and Innovation
  • Marketing
  • Organizational Behavior and Human Resource Managem
  • Strategy and Management
  • Tourism, Leisure and Hospitality Management
  • Industrial relations