Volume 2, Numéro 4, Pages 633-648
الكاتب : MOSBAH Leila,
The study of mobile phone operators in Algeria which is a competitive and vital market, aims in checking internal and external marketing environment variables on performance indicators (Marketing share, sales growth and customer satisfaction). This study includes a sample of 29 manager officials for the 3 operators: Djezzy Ooredoo and Mobilis". The result shows that the effect of the marketing environment is positive on the overall marketing performance indicators (marketing share, sales growth and customer satisfaction). According to the sample of the study, there is an effect of auditing the marketing environment to increase the effectiveness of marketing performance for mobile operators in Algeria.
Marketing environment audit, marketing performance indicators, mobile operators.