دراسات اقتصادية
Volume 17, Numéro 1, Pages 30-50
2023-04-13
The Contribution Of Cooperative Marketing To Enhancing The Competitiveness Of Algerian Tourism
Authors : Djaafar Mustapha . Ensaad Redouane .
Abstract
Cooperative marketing is the most important and profitable type of marketing, which tourism agencies and companies in general can use to attract more customers and profits in order to impose a competitive value on the tourism market.Our study aims to highlight the competitive value of cooperative marketing in tourism agencies in Algeria and explore the influenced factors of the intention of the Algerian travel agencies to adopt cooperative marketing strategy.By clarifying the advantages and positive points of applying this type of marketing in the tourism agencies in Algeria, based on questionnaire data collectedfrom travel agents in Algeria
Keywords
Cooperative marketing ; joint promotion ; travel agencies ; Algeria
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